The aim of the festival is to raise awareness and promote the various aspects of Chinese-language, East Asian and international cinema in all its forms:
as entertainment and as an industry, as art and as a tool of dialogue, in a spirit of freedom and exchange. As well as all the sections mentioned in the following paragraphs, the festival may include retrospectives and tributes to major figures as a contribution towards raising awareness of the history of cinema.


For the first ever edition of IFFAM, the organising committee has invited internationally renowned figures of the film industry to participate and support the IFFAM. The advisory board of experts is also providing professional opinions on how to enchance the international elements of the festival.

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